How much does a custom website actually cost in India? (2026 honest breakdown)

No fluff, no hidden retainers — what real custom websites cost in India today, broken down by tier, scope, and what you should refuse to pay for.

Most pricing pages from Indian web agencies are useless — vague tiers ("starting from ₹X"), buried add-ons, and a final invoice that doesn't resemble the quote. So we're publishing the honest version. This is what we charge, what serious shops charge, and what you should refuse to pay for.

The 4 actual tiers

1. Single landing page — ₹25,000 to ₹50,000

One page, mobile-perfect, one form, basic analytics. Right for an event, a product launch, or a founder testing a thesis. Should ship in 5-7 days. Don't pay agency rates for this — most "₹3 lakh landing pages" are recycled templates.

2. Marketing site (5-8 pages) — ₹80,000 to ₹1,80,000

Home, About, Services, Portfolio, Blog scaffold, Contact, Free-audit/lead-magnet. Real animations, SEO setup, lead capture wired to email + WhatsApp. Most SMB websites live here. 14-day delivery is realistic.

3. Conversion-optimized funnel + CRM — ₹2,50,000 to ₹6,00,000

Marketing site PLUS multi-step lead form, CRM auto-routing, follow-up sequences, A/B-tested variants, custom dashboards for tracking pipeline. This is what real-estate, education, and high-ticket service businesses need. 3-5 weeks.

4. Custom application / SaaS — ₹6,00,000+

Trading dashboards, ERPs, booking platforms, internal tools. Pricing scales with feature surface. Anyone who quotes "₹2 lakh ERP" is selling you a Bootstrap template with a login page.

What you should refuse to pay for

• Recurring "hosting fees" of ₹3,000+/month for a static site (real cost: ₹100-500/month).
• Locked-in CMS subscriptions you can't exit without rebuilding.
• "Premium support" that gates basic bug fixes behind a retainer.
• Page-by-page pricing for changes after launch (we do retainer rates instead).
• Source code escrow / "delivery on full payment of inflated retainer".

What honestly costs more than people think

Real performance optimization (Lighthouse 95+), proper SEO architecture, secure form handling, CRM integrations done right, and post-launch refinement. These are where good shops spend time and bad shops cut corners.

Our pricing, transparent

Starter ₹35,000 (single landing page, 7 days). Growth ₹1,20,000 (multi-page funnel, 14 days). Scale from ₹3,50,000 (custom software, 3-6 weeks). Quoted upfront, fixed-price after the free strategy call. GST extra. No retainer required.